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Scoot™ is the low-cost, medium-to-long haul arm of the Singapore Airlines Group. Scoot took to the skies in June 2012 and merged with Tigerair Singapore in July 2017, retaining the Scoot brand and positioning it well for a new chapter of growth. We want people with big smiles and even bigger personalities. People with passion—passion for travel, passion for people, passion for pushing boundaries. An airline with a different attitude. People with a different attitude. Scootitude™.

If you think you have Scootitude and can handle the excitement and challenges ahead to grow with us, apply today! Receive information about vacancies and recruitment from Scoot Careers Facebook Page – "GOT Scootitude?"



Specialist, Digital Marketing

Apply now Job no: 492967
Work type: Full time
Location: Singapore
Categories: Marketing

The incumbent will be responsible for the implementation of Scoot’s day-to-day paid digital marketing activities across the brand’s network.  Also includes management of all digital assets and marketing channels (including but not limited to) paid search, social media, and display i.e. Google Stack (DoubleClick Studio, DoubleClick Campaign Manager, DoubleClick Bid Manager etc.)

Main Responsibilities

SEM

  • Work collaboratively with Scoot’s media agency to develop and implement the brand’s Pay-Per-Click campaigns
  • Ensure that all campaigns are set up and tracked accurately.
  • Analyse campaign performance data to optimize and improve performance.

Display

  • Work collaboratively with Scoot’s media agency to develop and implement the brand’s Display campaigns.
  • Ensure that all campaigns are set up and tracked accurately.
  • Analyse campaign performance data to optimize and improve performance.
  • Manage the change out of prices on dynamic banners across the entire network.
  • Work with creative teams to ensure dynamic banners are built according to specs.

Social Media

  • Work collaboratively with Scoot’s media agency to develop and implement the brand’s paid social campaigns.
  • Ensure that all campaigns are set up and tracked accurately.
  • Create and maintain the catalogues for DAT (Dynamic Ad for Travel).
  • Build the brief deck for both creative and media agencies once every 2 months for content refresh.
  • Analyse campaign performance data to optimize and improve performance.

Data tracking, analysis and optimization

  • Design, build and administer single and multi-variant A/B testing campaigns to optimize performance of Scoot’s paid media channels.
  • Provide analytics support for Always On and tactical campaigns/promos using Google Analytics and DoubleClick Campaign Manager.
  • Analyse and report performance of campaigns and initiatives to extend current strategies, identifying growth opportunities and action plans.
  • Assist in the build and maintenance of Scoot’s cross-channel/tactic marketing dashboard

 

Requirements

Essential traits

  • Degree qualified in a digital marketing, advertising or multimedia related field.
  • At least 1-2 years of work experience in a Digital Marketing role within a fast moving product/service/retail/e-commerce industry.
  • Digital media agency background will be preferred
  • Experience with A/B and multivariate experiments.
  • Demonstrable experience in SEM/SEO, social media marketing and display advertising.
  • Has experience with using website analytics tools (i.e. Google Analytics).

Desirable traits 

  • Fluent written, spoken and reading capability in English
  • High energy, results driven
  • Able to multitask
  • Ability to work under time pressure
  • High attention to detail
  • Highly motivated by success but a team player with strong people skills; and a strong customer focus
  • Strong written and oral communication skills.
  • Highly IT literate with strong analytical skills and data-driven thinking.
  • HTML, CSS and JavaScript (Read and write)
  • Posses an analytical mind and curiosity in how digital media channels work together

Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

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