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Scoot™ is the low-cost, medium-to-long haul arm of the Singapore Airlines Group. Scoot took to the skies in June 2012 and merged with Tigerair Singapore in July 2017, retaining the Scoot brand and positioning it well for a new chapter of growth. We want people with big smiles and even bigger personalities. People with passion—passion for travel, passion for people, passion for pushing boundaries. An airline with a different attitude. People with a different attitude. Scootitude™.

If you think you have Scootitude and can handle the excitement and challenges ahead to grow with us, apply today! Receive information about vacancies and recruitment from Scoot Careers Facebook Page – "GOT Scootitude?"



Analyst, Digital Experience (2 years contract)

Apply now Job no: 492909
Work type: Contract
Location: Singapore
Categories: E-Commerce

Looking for an experienced marketing automation specialist to work across the Business teams to enable a 1:1 customer journey to improve customer engagement by providing relevant messaging at the right time through the right channel via marketing automation capabilities. This customer experience will deliver targeted messaging and campaigns, automated real-time journeys, and actionable data & insights to drive business and revenue growth.

 

Key Responsibilities

  • Support the roadmap implementation for marketing automation.
  • Building the data sets alongside the other teams like IT, data management for the system.
  • Run A/B Tests and track and report performance such as deliverability, open rates and conversion rates across the online customer journey touch points.
  • Set up trigger based campaigns
  • Set up and send sequence emails
  • Create/modify targets, goals other business and campaign specific matrices
  • Keep an eye on databases, some knowledge of database is essential
  • Mapping out plan with the help of flowcharts

 

Key Skills & Qualifications

  • Bachelor’s degree in Digital Marketing, Computer Science, Engineering, or equivalent.
  • 2-3 years’ experience with delivering multi-channel marketing automation capabilities (Web, Email, Mobile) for an organization.
  • Experience with multi stage journey focused campaign automation.
  • Experience with Salesforce marketing cloud or any similar platform.
  • Proficiency on how a marketing automation system works.
  • Experience with Analytics tools and/ or tag management best practices.
  • Proficient with data analysis and design
  • Experience with agile methodology or SCRUM.
  • Digital related product management or design experience with a focus on software products and technologies.

 


Essential Traits

  • Good communication skills
  • Analytical in problem solving and handling data
  • Ability to collaborate; strong organizational and time management skills
  • Technology-savvy and always at the forefront of technology
  • Ability to think strategically about technology and execute as necessary.
  • Understanding of the used database, basic knowledge of what is SQL
  • Understanding the impact of marketing automation on organization

Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

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