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Scoot™ is the low-cost, medium-to-long haul arm of the Singapore Airlines Group. Scoot took to the skies in June 2012 and merged with Tigerair Singapore in July 2017, retaining the Scoot brand and positioning it well for a new chapter of growth. We want people with big smiles and even bigger personalities. People with passion—passion for travel, passion for people, passion for pushing boundaries. An airline with a different attitude. People with a different attitude. Scootitude™.

If you think you have Scootitude and can handle the excitement and challenges ahead to grow with us, apply today! Receive information about vacancies and recruitment from Scoot Careers Facebook Page – "GOT Scootitude?"



Assistant Manager, Digital Experience

Apply now Job no: 492907
Work type: Full time, Permanent
Location: Singapore
Categories: E-Commerce

Looking for an experienced marketing automation manager to work across the Business teams to enable a 1:1 customer journey to improve customer engagement by providing relevant messaging at the right time through the right channel via marketing automation capabilities. This customer experience will deliver targeted messaging and campaigns, automated real-time journeys, and actionable data & insights to drive business and revenue growth.

 

Key Responsibilities

  • Own and manage the roadmap implementation for this customer journey.
  • Drive the technology capabilities to improve customer engagement and increase revenue opportunities.
  • Identify, monitor and modify campaign targets or goals.
  • Track, report and optimize performance across the online customer journey touch points leading to conversion on the digital channels.
  • Manage the data sets and establishing the data relationship to enable the automation.
  • Engage stakeholders and develop the customer experience across the various team functions.

Essential Qualifications

  • Bachelor’s degree in Digital Marketing, Computer Science, Engineering, or equivalent.
  • 4-5 years of experience with delivering multi-channel marketing automation capabilities (Web, Email, Mobile) for an organization.
  • Experience with multi stage journey focused campaign automation.
  • Experience with Salesforce marketing cloud or any similar platform.
  • Proficiency on how a marketing automation system works.
  • Experience with Analytics tools and/ or tag management best practices.
  • Proficient with data analysis and design
  • Experience with agile methodology or SCRUM.
  • Digital related product management or design experience with a focus on software products and technologies.


Essential Traits

  • Good communication skills
  • Analytical in problem solving and handling data
  • Ability to collaborate; strong organizational and time management skills
  • Technology-savvy and always at the forefront of technology
  • Ability to think strategically about technology and execute as necessary.
  • Understanding of the used database, basic knowledge of what is SQL
  • Understanding the impact of marketing automation on organization

 

Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

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