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Budget Aviation Holdings ("BAH"), a wholly-owned subsidiary of Singapore Airlines Group ("SIA") formed in 2016, owns and manages SIA’s low-cost carriers ("LCCs") Scoot and Tigerair. Scoot and Tigerair offer a combined network of 56 destinations over 16 countries across the Asia Pacific, with Scoot operating an all-787 Dreamliner fleet to medium-to-long-haul destinations and Tigerair offering short-to-medium-haul flights on its Airbus A320-family aircraft from Singapore.

We want people with big smiles and even bigger personalities. People with passion—passion for travel, passion for people, passion for pushing boundaries. An airline with a different attitude. People with a different attitude. Scootitude™.

If you think you have Scootitude and can handle the excitement and challenges ahead to grow with us, apply today!

Receive information about vacancies and recruitment from Scoot & Tigerair Careers Facebook Page – "GOT Scootitude?"

Simply click on the link Facebook: Got Scootitude? to "like" us.

General Manager, Taiwan

Apply now Job no: 492755
Work type: Full time
Location: Taiwan
Categories: Taiwan Operations

Job Description

Drive business at a strategic and commercial level for all sales within Taiwan market. Develop and deliver revenue for Scoot and Tigerair Singapore, maximising the return from the existing channels whilst identifying and penetrating new channels where appropriate. You will be responsible for the effective management of the General sales agent based in Taiwan.


Maximise short and long-term revenue opportunities and reduce cost of sale, managing local relationships with other airlines, trade body representatives, government and civil aviation authorities, maximising sales

Sales, Marketing and Distribution

  • Responsible for managing and refining distribution strategy in Taiwan; (Web, Mobile, Group, MICE, Corporate, TA and OTA's, GDS, API) identifying new agencies and/or partners and working with them to maximise revenue/PAX numbers as well as increasing performance of existing partners.
  • Benchmark and monitor pricing strategy versus the competition across FIT and GIT.
  • Provide input to Revenue Management team on opportunities for tactical pricing actions for incremental traffic.
  • Provide input to marketing team on marketing opportunities, including opportunities with third parties.
  • Manage Taiwan 3rd party/co-op relationships where necessary/required
  • Management of GSA in Taiwan per contract.
  • Liaise on behalf of Ground Operations with ground handling partners.
  • Build and maintain relations with current and future airports
Government Relations
  • Build and maintain relations with central and local government officials
  • Keep abreast of regulatory developments
  • Coordinate activities with relevant authorities on behalf of Commercial (Slot control etc.)
Market planning and competitor activity
  • Track and benchmark competitor activities
  • Use demographic and macroeconomic data – income growth and distribution, household sizes, urban v rural split etc., internet and credit card penetration - to identify new market potential;
  • Liaise with airports to explore new route opportunities
Budget Management
  • Work with Commercial team to achieve route and overall revenue budget and market share targets.
Required Skills
  • Fluent written, spoken and reading capability in English and Mandarin
  • Strong numerical and analytical skills with commercial acumen
  • Excellent communication skills and experience in working with people at all levels
  • Ability to maintain the overview and see the bigger picture
  • Ability to create and maintain strong internal and external networks
  • Energy and enthusiasm
  • Self starter;
  • Ability to work on own initiative to tight timelines
Required Experience
  • 3-5 years of experience in a State/Country airline manager/General Manager role in Taiwan
  • Minimum a Diploma holder in Business or any other relevant field of study




Advertised: Taipei Standard Time
Applications close: Taipei Standard Time

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