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Scoot™ is the low-cost, medium-to-long haul arm of the Singapore Airlines Group. Scoot took to the skies in June 2012 and merged with Tigerair Singapore in July 2017, retaining the Scoot brand and positioning it well for a new chapter of growth. We want people with big smiles and even bigger personalities. People with passion—passion for travel, passion for people, passion for pushing boundaries. An airline with a different attitude. People with a different attitude. Scootitude™.

If you think you have Scootitude and can handle the excitement and challenges ahead to grow with us, apply today! Receive information about vacancies and recruitment from Scoot Careers Facebook Page – "GOT Scootitude?"



広報・PR兼、日本支社サポート業務 (1 Year Contract)

Apply now Job no: 492681
Work type: Contract, Full time
Location: Japan
Categories: Japan & Korea Operations

PR and Communications

  • Define Japan communications strategy for a leading company in low-cost travel.
  • Formulate, execute, and sustain a Japan communications plan.
  • Drive coverage of news announcement pipeline from HQ in Japan.
  • Organise media familiarisation trips for Japanese media to destinations served by the airline.
  • Build media database and relationships for the airline in Japan.
  • Organise the events and seminars.
  • Handle day to day media inquiries and briefings across Japan.
  • Contribute and collaborate with the head office communications team.
  • Work closely with the local Japanese team including the Country Manager and Sales and Marketing teams.
  • Contribute to brand building and reputation enhancement for the airline in Japan, making use of multiple media channels including broadcast, print, and online, as well as offline events (including activation and speaking opportunities) and awards.
  • Develop written materials, story pitches, messaging guidelines, press releases and presentations.
  • Work with company spokespeople to prepare them for public speaking engagements, media interviews etc.
  • Build and maintain relationship with tourism and Government bodies to further promote the airline, and to capture financial support as required.
  • Plan and execute ground events as well as run contests standalone or with partners.
  • Negotiate free write ups and editorial coverage from media partners to bring marketing cost down.
  • Liaise with ground handlers as operationally and commercially necessary.

Marketing

  • Plan and execute marketing and promotional activities.
  • Build and maintain relationship with tourism and Government bodies to further promote Scoot and NokScoot.
  • Liaison with HQ marketing team and other departments to assist successful roll out of sales campaign.
  • Assist HQ in updating banners and information on social channels.
  • Plan and execute ground events as well as run contests standalone or with partners.
  • Research markets for trends, preferences, and habits to craft the right communication messages to Japanese consumers.
  • Analyse and report on outcomes of activities/campaigns
  • Ongoing review of best practice to find new and innovative ways to connect to market.
  • Negotiate free write ups and editorial coverage from media partners to bring marketing cost down.
  • Bring in ad hoc cash support for campaign/events.
  • Assist in gaining co-operative marketing funds from these partners.
  • Negotiate exposure in form of contest; write ups in return for non-cash contributions i.e. flights.

Ad Hoc duties and covering of team members.

  • Collate and report statistical data to GM and to Govt offices as required.
  • Liaise with other internal departments on routine operational matters.
  • Cover ad-hoc duties in the absence of a Scoot Japan commercial team member.
  • Any other duties as assigned by immediate Manager or General Manager, Japan.

Advertised: Tokyo Standard Time
Applications close: Tokyo Standard Time

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